Building links in a repeatable way is hard. If you decide to outsource, it’s incredibly tough to discern which white hat backlinks services are trustworthy, and which will put your business at risk. The wrong choice of vendor can pose a huge risk to your business, and set your online traffic back months — even years.
What sets us apart?
Focus on premium publications. Our white hat link building agency focuses exclusively on premium-tier publications, yielding an average backlink Domain Authority of 60 and higher for our clients. As a result, we see SEO traffic and revenue gains for our clients in a fraction of the time that it takes other agencies to get the same results.
Safety. While some link building companies put your company at risk through low quality links, all of the publications we work with are highly vetted and monitored on an ongoing basis to ensure we do not run the risk of incurring Google penalties.
Full transparency. We provide detailed monthly and quarterly reporting to show exactly where we are getting your backlinks, and the impact they are having on your DA, traffic, and keyword rankings. Every technique we use is fully white hat.
We work across a range of verticals including tech, software, e-Commerce, and manufacturing. 80% of our clients are B2B, 20% are B2C.
We also provide white label backlinks to a select group of marketing agencies, learn more about becoming a white-label partner.
"working with Inbound River was awesome! They totally know their stuff when it comes to link building and they delivered!"
In this post we reverse-engineer some of our client's competitors to see what kind of content they are creating and how that translates to new revenueRead story
Backlinks, also known as inbound links, are links from one website to another. The more backlinks a website has from other websites, the higher that website will rank in Google and other search engines. From the perspective of search engines, backlinks represent a “vote” for your website. The more “votes" you have, the more useful Google and other major search engines will deem your site to be. When showing search results, they will display your content higher as a result.
This is not a new thing. In fact, it’s been the primary basis for Google’s algorithm since the start. It makes sense. Search engines don't have the ability to read and judge a website’s credibility and relevance on its own. The next best thing they can do is to leverage the power of "social proof." If many other reputable sites think this one is worth linking to, it must be good. It’s an internet popularity contest.
No. All of our clients operate on a month-to-month basis. We don’t believe in “forcing” our clients to continue to work with us because of some contract. We much prefer proving ourselves month over month by delivering amazing results so that clients actually want to continue working with us.
That said, we recommend that our clients stick it out for at least three months in order to see results, as that’s the minimum amount of time in which we’ve seen an impact from link building.
Links given an html code of “nofollow” instruct search engines not to follow the link. However, the jury is still out as to whether there is some SEO benefit to having nofollow links from high quality publications. In our view, it’s best to have a smattering of no-follow links to maintain a natural-looking link profile.
90% of the links we build for our clients are do-follow, as no-follow links tend to accumulate naturally on their own. For clients that have few no-follow links, we build enough no-follow links to ensure the link portfolio looks natural. 100% do-follow links would look suspicious in the eyes of Google and other search engines.
Most of the time, yes. Around 90% of the time we are able to tell the publication which anchor text we would like to use. This enables us to optimize the anchor text for our clients to yield the fastest impact while minimizing risk of search engine penalization.
Anchor text is the word or phrase that is hyperlinked. There are a few types of anchor text.
Exact-match anchor text is when the text exactly matches the keyword you are trying to rank for. Partial match anchor text includes all the words in the query, but not as an exact phrase. Phrase match anchor text includes the exact match query, with other words included as well. Random anchor text is random words like “click here,” etc. Branded anchor text is when the anchor text is the name of your company.
In the old days, having lots of exact-match and partial match keywords in anchor text made a big difference in helping you rank for those terms. In the Penguin update of 2012 and since then, Google has proactively battled anchor text manipulation and has penalized websites that overly hammer exact match anchors.
The safest way to build links is to not overly focus on the words used in anchor text. We recommend using natural and branded anchors most of the time, and this is what we do for our clients.
We’ve built relationships with editors and contributors at high-quality online publications in a range of industries. Through these relationships, we secure contextually-relevant backlinks within articles that discuss topics related to our client’s business purpose.
Example: if our client sells CRM software, we identify an article about small business software tools and insert a backlink that references your service in way that enriches the article.
We also do new outreach for our clients, emailing publications in their vertical on their behalf and securing links. Here is more information on exactly how we build backlinks via new outreach.
White hat backlinks (as opposed to black hat) are those deemed relatively safe by Google and other search engines. Black hat backlinks are considered potentially unsafe, and should be used only with extreme caution as they run a high risk of incurring a search engine penalty.
For a backlink to be white hat, the following two conditions should be true:
- A real person is likely to read the article that links back to your site
- The backlink makes sense given the context of the article
As long as these two things are true, a link is white hat. We do not see this definition changing any time soon.
All of our links are 100% white hat.
There are 3 ways to gain white hat backlinks:
To have content so outstanding and unique that other websites find it on their own and voluntarily link to it (this is called a natural link, and they are EXTREMELY hard to come by these days).
To pitch existing content or a guest post idea to a relevant publication in the hope they will deem it worthy enough to link out to.
To develop relationships with editors and journalists at reputable publications who trust the quality and relevance of your content.
We use methods 2 and 3 to secure white hat backlinks for our clients.
All links are guaranteed permanent. If for some reason a link is removed by the publisher, we replace it with another link of equal or greater quality.