When we started working with Oak Bank they had a decent online presence, but we saw considerable room for improvement. Our overall strategy was to increase website traffic and new website form fills through a content overhaul and targeted content promotion.
The first thing we did was to analyze existing content on the client's site to see what was "link worthy." Unfortunately, none of this client's existing content was what we consider good enough to promote.
Working together, we created a content strategy that:
We identified 100 local websites and blogs that catered to their target customers such as Curbed Chicago, a local real estate blog, and pitched our client's content best content so they could share it with their readers. This resulted not only in thousands of hits from direct traffic, but in a 47% improvement in the bank's search rankings for a range of terms.
Year over year website visits were up 86% and continue to show an upward trend:
Through our efforts we generated improvements in a range of metrics:
In this post we reverse-engineer some of our client's competitors to see what kind of content they are creating and how that translates to new revenueRead story