We developed a relationship with a content marketing agency working on behalf of a B2B SaaS startup in the supply chain management space. This agency was creating stellar content for the startup on their website, but wasn’t effectively promoting the content off the website, limiting its effectiveness.
Objective: Build influence, boost traffic, and earn great backlinks to help the client to improve website domain authority.
Strategy: Leverage their existing content to identify and land guest post opportunities in top industry publications.
1) Identify a well-regarded publication within our network of existing relationships, sustainablebrands.com, with a domain authority of 62, >100k monthly visitors and 70% search traffic (high search traffic is an indicator of a good quality website!)
3) Work with client's content team to create a guest post that positions them as an expert in their field, and get it published.
4) Repeat on 4-6 industry-leading publications each month for an 8-month period.
In this post we reverse-engineer some of our client's competitors to see what kind of content they are creating and how that translates to new revenueRead story