The client is an Australian SaaS startup that helps businesses create sexy looking proposals with ease. As a new company, their organic traffic was low and were not generating many leads.
Specifically, they were frustrated by the lack of new leads coming to their “business proposal template” page.
For the term “business proposal template” they ranked in the 30s, which wasn’t high enough to bring in a meaningful number of website visits or conversions. There were a number of well-funded competitors who had seemingly cornered the market on this and related search terms.
They knew that backlinks were a crucial piece of the SEO puzzle, but didn’t have a plan in place to gain new backlinks in a consistent, high-quality way.
Based on our analysis of the competitive situation, we were confident that a high-quality link building program would dramatically increase traffic and conversions, as well as their rankings on a range of search terms.
Even though some of their competitors had many more links (some in the thousands, even), we saw that those links were mostly low-quality, and we knew we could outrank many of their competitors by bringing in just 50-60 high-quality, high-authority links.
We recommended that they allow us to build them a steady flow of high-quality backlinks from business, tech, and entrepreneurship-related websites at a clip of 10 links per-month.
Our goals for this campaign were ambitious:
Using a mix of our existing relationships with publications and outreach to new publications, we built 10 high-quality, relevant links per month to our client’s website - specifically to the business proposal template page.
Here’s an example of the links we built in the first few months. These links were contextual, permanent links, within articles on third party publications, that referenced our client and their business proposal template in a way that added value to an article.
By the 3-month mark, we were already seeing considerable improvement in both organic traffic and number of keywords for which this page ranks in the top 100. What we were doing was clearly working, so we just kept on chugging.
By the 6-month mark we had built 60 high-quality backlinks. As a result, the number new users from organic traffic had increased by 170%, and conversions were up over 4x. We were already close to our goal of 5X-ing conversions in just 6 months!
By the 11-month mark, we have already exceeded most of our 12-month goals:
In this post we reverse-engineer some of our client's competitors to see what kind of content they are creating and how that translates to new revenueRead story